Google Pay
Collaborative project with Google, to reorganize the structure and explore new features of Google Pay, main targeting gig workers.
Project Goal
Understand how underrepresented groups in the U.S. are managing their money, and develop product ideas to build inclusive financial experiences for these communities.
Challenge
How might we help the coping gig population progress past their financial positions and become financially healthy?
Duration
06/2021-09/2021 10 weeks, 2021
Role
Skill
Tech
Secondary Research and Analysis
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Stakeholder/User Group Research
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Financial Health Scale
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Photo Personas
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Market Research
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Case Studies
Primary Research and Analysis
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Screener Survey
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Interviews
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Affinitization
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Updated Personas
HMW Questions
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How might we help our survivor bees attain financial stability?
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How might we help our stable chameleons work towards passion & joy?
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How might we help our studious caterpillars gain stability and work towards passion & joy?
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How might we help passionate butterflies progress past this framework & become financially healthy?
Exploration and Ideation
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Concept and Strategy Workshop
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Product Vision Board
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Ideation
Direction and Assumptions
Final Directions
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Balance/Budget
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Job Portal/Savings
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Rewards
Final Delivery
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Balance
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Budget
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Gig Portal
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Savings
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Rewards
